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What You Need To Know About Ezine Advertising
By far the most effective and cost-effective way of advertising,
especially for a new business is ezine advertising. It has 4
distinct advantages...
a.It's easy to reach targeted prospects.
b.It gives results in a matter of hours. Typically, you should
see results within 72 hours after your ad is published.
c.It's easy to test your ad effectiveness.
d.It's easy to calculate your Return on Investment(ROI).
Most direct mail companies charge several hundred dollars per
thousand mailing, whereas ezine advertising costs anywhere from
ten dollars to fifty dollars per thousand.
Although it is generally true that response rates to ads is
better with higher subscriber count, there are exceptions where
smaller subscriber lists yield higher returns. Because these
subscribers are 100 percent opt-ins. Also these ezines in
mention are highly informative and don't have too many ads per
publication. The chances of your ads being read are very high.
The click through rates will be good if your ads are relevant to
the ezine content.
3 types of Ezine Ads
There are basically 3 types of Ezine ads namely, Classified ads,
Sponsor ads and Solo Ads.
1.Classified ads - This is the cheapest form of ezine
advertising. Some publications offer free ads in exchange for
your subscription. The ads are grouped in the middle or end of
the publication.
2.Sponsor Ads - The ads are placed at the top of the
publication. They cost more than classified ads but are more
effective than classified ads.
3.Solo Ads - These are mailed out separately from the main
ezine. This is the most effective of the three types of ezine
ads but it also commands a premium.
Quick Guide to Ezine Advertising
1. Before you placed your ads, check out the quality of the
prospective publication. Select three good ezines and subscribe
to them. From the publications you would know what kind of
audience these ezines are targeting, the content, and the number
of ads per publication, which are crucial to your
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Steve Lehman's new album <em>Dialect Fluorescent </em>ends with a song called "Mr. E," a composition written by jazz legend Jackie McLean. But the connections run deep between Lehman and the alto saxophonist he considers a personal hero.
advertising
campaign.
Pay close attention to the ads that run in each issue. If you
see the same ad on a regular basis, chances are the ad is
profitable for the advertiser. It is common sense that
advertisers will continue to advertise in an ezine only if it is
profitable.
If someone else is already promoting a similar product like
yours in a particular ezine, give it a miss. It makes no sense
to have two advertisers competing in one ezine. In any case, the
publisher may not permit competing products in a single
publication.
2. Keep your ads short. Normally, the publisher will allow 5 to
7 lines of text with a maximum of 65 characters per line. Don't
sell your product or service in your ads. Generate interest and
leads.
3. Write compelling headlines to draw readers.
4. Use your ads to direct prospects to your landing page, which
may be a sales copy, course sign-up or ezine subscription.
5. Track response to your ads. This is crucial. Or you will have
no idea if it is profitable to run the same ad again. In order
to test the effectiveness of your ad, it is advisable that you
run the same ad in at least 2 ezines. If you run your ad in only
one ezine, and should campaign be a flop, you will not know
whether the problem lies in your ad or ezine.
Due to recent popularity of ezine publishing, and depending on
the publication, the lead-time can take anywhere from a few
weeks to months. Factor in the lead-time if you have a time
sensitive offer.
Test your ads with low-subscription ezine that don't have a long
waiting list. You don't want to wait in line for a few months
just to test out your ad, and imagine if it turned out to be a
bummer. Advertise with low-cost, low subscription count ezines
for a start. Until you have a proven winner, keep to low-cost,
low-subscription ezines.
About the author:
Gerrick W - mailto:gw@1stinternetmarketingsolution.com
Information and Software Tools You Need to Effectively Promote
Your Online Business. Visit:
http://www.1stinternetmarketingsolution.com
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