Why Use Pay Per Click Advertising?
1: Pay Per Click Advertising is by far the most direct marketing
system ever invented. You actually get to place your ad directly
in front of a prospect that has searched on a term related to
your product or business. Your prospect is proactively looking
for what you have to offer. You cannot get a more targeted form
of advertising.
2: Market research has never been easier. You now have the
opportunity with Pay Per Click advertising to measure a markets
value quickly and cheaply simply by targeting a few ads at this
market. With a few targeted Pay Per Click advertising campaigns
you can now measure potential ROI across a whole market within a
few days for pennies rather than the months and big bucks it
used to demand.
3: Market to the planet or to your small hometown. With the
introduction of local targeting last year Google have opened up
a whole new opportunity for small businesses. If you offer a
service such as a garage or hairdressers etc. before now there
was little point in using Pay Per Click advertising. You can't
offer this service over the web. But now with local search you
can pinpoint a district for which you would like your ad to
appear. Your ad will then appear only to your most likely
prospects. At the other extreme if you offer a product that is
not reliant on physical location you can now get highly targeted
visitor from across the planet or country.
4: If you have a new site you will struggle for a long time to
get anywhere near a good listing in the search engines. Pay Per
Click advertising will allow you to take your business straight
to market the day your website goes live. Saving you months in
potential lost earnings.
5: Recent innovations have seen Advertisers given more control
in where their Adwords Ad will appear. You now have the option
to advertise on specific sites. Even more recently site owners
now also have the option to place a banner on their site
advertising the opportunity to visitors to advertise there.
6: Variety. Although
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Adwords is the leading Pay Per Click
advertising system it's by far the only one. Yahoo have their
own system known as Yahoo Search Marketing, formally Overture.
MSN are about to bring their new system online, MSN adCenter.
Then there's Findwhat, LookSmart, Miva etc. Are your chosen
keywords to costly on Adwords? Try one of the other Pay Per
Click advertising networks.
7: Opportunity favours the quick and the prepared. Pay Per Click
and online advertising spending in general is set rocket over
the next few years as more and more businesses become
disillusioned with the results of their traditional advertising
avenues. By learning to utilize Pay Per Click advertising
properly now you can position yourself to take advantage of
future developments fast.
Conclusion As more businesses come online SEO competition is
hotting up. Google already implements a 'Sandbox' which will see
new sites get very little traffic for 8 to 12 months after going
live. The sandbox is a 'holding pen' for new sites. Google
introduced the sandbox as a means to monitor and control new
site listings. This was introduced as a defence against the rash
of Spam sites that where appearing across the Net.
This being the case don't expect a good ranking or any traffic
from Google for a long time after your new site goes live.
Some cynics will accuse Google of leveraging their position as
market leader in the Search Engine arena to force the owners of
new sites to join the Adwords program as the only option for
traffic from Google.
To be fair it has crossed my mind in the past but then I
remember the Spam results Google suddenly started serving back
in March 2004 and I'm thankful I don't see those anymore, thanks
in part to the Sandbox.
Pay Per Click advertising is the fastest route to site traffic
About the author:
Darren Yates is an Adwords Professional and currently giving
away his Pay Per Click
Advertising Mini Course FREE now.
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